It is difficult to think of a single industry or any group of people that has not been affected by the societal changes brought on by the digital age. This is true for those working for women's pregnancy centers because, let's face it, the target market of your clients is primarily made up of gen zers.
GenZ is tech-savvy with a seemingly limitless amount of information at their fingertips. This generation was born into the digital age. They are digital natives who have naturally learned how to thrive in the online world. Much of what they see online may be generated by those focused on abortion access, reproductive justice, and abortion rights from organizations such as Planned Parenthood.
One of the most effective ways for the pro-life movement to reach this group is through your online nurse chatline. Being available, through social media, to answer questions for those experiencing an unplanned pregnancy with a 24-hour pregnancy hotline chat is vital. Whether you use a registered nurse chat, or a free pregnancy chat room 24/7, being there for the client and building trust is important.
Women's pregnancy centers should have an early pregnancy chat promoted through digital marketing as part of their ongoing outreach. According to Forbes Magazine, "...effectively marketing to Gen-Z can be challenging." The demographic is digitally sophisticated and will reject any efforts to manipulate them. "Gen-Z is well-known for holding deep convictions and high ethical standards, and gaining their trust is essential. If Gen-Zers pick up on the fact that a business has developed messaging, branding and creative specifically tailored to reach their demographic, the strategy may backfire." 1
What your client is looking for is honest answers to their questions. That is why a pregnant chat line is important for your mission.The decision by the Supreme Court to reverse Roe vs. Wade essentially turned the issue of abortion rights to the states to resolve. One side effect of the action by the Supreme Court is to increase the amount of on-line information about choice and pro-life. One of the best resources for a pregnancy chat line is Infinite Worth https://www.infiniteworth.org/. Infinite Worth creates relationships via text and phone calls between nurses and those considering abortion. The pro-life nurse text line is available 24 hours a day 7 days a week providing care, referrals, and accurate information that empowers women to make the choice for life.